Privacy Policy

Senior Placement Helpline & Higher Vision Senior Placement

Effective Date: April 15, 2026   |   Last Updated: May 10, 2026

Introduction and Scope

This Privacy Policy applies to The Senior Placement Helpline, LLC and A Higher Vision Health Group, LLC, doing business as Higher Vision Senior Placement, together with their respective affiliated websites, services, communications, and business operations (collectively, “we,” “us,” “our,” or the “Companies”).

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you:

  • Visit our websites, including www.seniorplacementhelpline.com and any affiliated sites operated by the Companies (the “Sites”);
  • Contact us by phone, email, text message, or in person;
  • Request or receive our senior living referral services; or
  • Otherwise interact with us online or offline.

Please read this Privacy Policy carefully. By using our Sites or submitting your information to us, you acknowledge that you have read and understand this Privacy Policy.

1. Who We Are

The Senior Placement Helpline, LLC and A Higher Vision Health Group, LLC (doing business as Higher Vision Senior Placement) are senior living referral agencies serving families and individuals throughout major population hubs within the United States. We help families identify, evaluate, and transition loved ones into appropriate assisted living, memory care, and independent living communities.

Our services are provided at no cost to families. We are compensated by senior living communities when a successful placement occurs. This compensation does not increase the rate you pay to a community.

For privacy-related questions, please contact us at:

2. Information We Collect

We collect Personal Information from you directly, automatically through your use of our Sites, and from third parties. As used in this Privacy Policy, “Personal Information” means any information that identifies, relates to, describes, or could reasonably be linked to you or your household, or as otherwise defined under applicable law.

A. Information You Provide Directly

When you contact us, submit a form on our Sites, or request our services, we may collect:

Identifiers:

  • First and last name
  • Phone number (mobile and/or home)
  • Email address
  • Mailing address

Information About the Person Seeking Placement (the “Resident”):

  • Full name, age, and gender
  • Current living situation and location
  • Medical diagnoses, conditions, and history
  • Memory, cognitive, or behavioral health concerns
  • Mobility status and activities of daily living needs
  • Current medications and physician information
  • Level of care required (assisted living, memory care, skilled nursing, independent living)
  • Therapy or specialized care needs

Financial Information:

  • Monthly budget for care and housing
  • Payment sources, including private pay, long-term care insurance, VA benefits, Medicare, Florida Medicaid Long-Term Care, or other funding sources
  • Household income (if voluntarily provided)

Lifestyle and Personal Preferences:

  • Geographic preferences and proximity to family
  • Social preferences and activity interests
  • Spiritual or religious considerations
  • Language preferences
  • Dietary needs or restrictions

Other Information:

  • Veteran status
  • Any other information you voluntarily provide during a consultation, assessment, or follow-up interaction

B. Information Collected Automatically

When you visit our Sites, we may automatically collect:

  • IP address and unique device identifiers
  • Browser type, version, and operating system
  • Pages visited, time spent on pages, links clicked, and referring URLs
  • General geographic location derived from your IP address (city/region level)
  • Date and time of access

C. Cookies and Similar Tracking Technologies

We use cookies (small text files stored on your device) and similar technologies, such as web beacons and pixel tags, to:

  • Understand how visitors use our Sites
  • Improve website performance and user experience
  • Measure advertising effectiveness
  • Track referral sources for business analytics

You may disable cookies through your browser settings. However, some features of our Sites may not function properly if cookies are disabled.

We may use third-party analytics tools such as Google Analytics and advertising platforms such as Meta (Facebook) Pixel. These third parties may independently collect information about your online activity. To learn more about interest-based advertising or to opt out, visit www.aboutads.info/choices. You may also use your device’s “Limit Ad Tracking” (iOS) or “Opt Out of Ads Personalization” (Android) setting.

D. Information Received from Third Parties

We may receive information about you or a Resident from:

  • Family members, legal guardians, or authorized representatives acting on a Resident’s behalf
  • Healthcare professionals, hospital discharge planners, social workers, or case managers who refer clients to us
  • Senior living communities and care providers in our referral network
  • Social media platforms when you interact with our content or pages
  • Analytics providers and advertising partners

3. How We Use Your Information

We use the Personal Information we collect for the following business and operational purposes:

  • To provide our referral services: Match you and your loved one with appropriate senior living communities based on assessed care needs, lifestyle preferences, geographic priorities, and financial parameters
  • To communicate with you: Contact you by phone call, text message, and email regarding your inquiry, available placement options, community tours, and follow-up support throughout the placement process
  • To share with senior living communities: Provide relevant information to assisted living, memory care, and independent living communities in our referral network so they can determine whether they can meet your loved one’s needs and reach out to you directly
  • To conduct assessments: Document and evaluate your loved one’s clinical, social, financial, and personal needs through our placement process
  • To coordinate tours and transitions: Schedule and attend community tours, assist with move-in logistics, coordinate care transition paperwork, and provide post-placement follow-up visits
  • To improve our services: Analyze placement outcomes, service quality, and website usage to improve our processes and recommendations
  • To send marketing and informational communications: With your consent, send newsletters, senior living resources, and related information; you may opt out at any time
  • To comply with legal obligations: Respond to legal process, enforce our agreements, and comply with applicable federal and state law
  • To detect and prevent fraud or harm: Protect against unauthorized, illegal, or harmful activity

4. Telephone, Text, and Email Communications — Your Consent

PLEASE READ THIS SECTION CAREFULLY. IT CONTAINS IMPORTANT INFORMATION ABOUT YOUR RIGHTS AND THE COMMUNICATIONS YOU MAY RECEIVE FROM US.

Telephone and Text Message Consent (TCPA)

By providing your telephone number to us — whether through our Sites, by phone, or by any other means — you expressly consent to be contacted by The Senior Placement Helpline, LLC, A Higher Vision Health Group, LLC (d/b/a Higher Vision Senior Placement), and the senior living communities in our referral network, at the telephone number(s) you provided, including by:

  • Live telephone calls from our team or affiliated senior living communities
  • Calls using an automatic telephone dialing system (autodialer)
  • Pre-recorded or artificial voice messages
  • Text messages (SMS and MMS)

You agree to receive such communications even if your number is registered on a federal, state, or local Do Not Call registry.

YOUR CONSENT TO RECEIVE AUTODIALED CALLS AND TEXT MESSAGES IS NOT REQUIRED AS A CONDITION OF RECEIVING OUR SERVICES. Our senior living referral services are provided at no cost to families regardless of whether you provide this consent.

Standard message and data rates from your mobile carrier may apply to text messages.

How to Opt Out of Calls and Texts

  • To stop text messages: Reply STOP to any text message you receive from us. You will receive a confirmation and no further texts will be sent.
  • To opt out of marketing calls: Email us at [email protected] or call 866-253-3463 and request placement on our internal Do Not Call list.
  • Please allow up to 10 business days to process your opt-out request.
  • If you wish to opt out of calls or texts from a specific senior living community, you must contact that community directly. We do not control communications from third-party providers after we make a referral.

Recorded Calls

Telephone calls between you and our staff may be recorded or monitored for quality assurance and training purposes. By communicating with us by telephone, you expressly consent to such recording. If applicable, we will provide notice of recording at the start of a call as required by law.

Email Communications (CAN-SPAM Compliance)

By providing your email address, you consent to receive emails from us regarding your inquiry, placement options, and related services. All marketing and promotional emails will include:

  • Clear identification of the sender
  • Our valid physical mailing address
  • A functional unsubscribe link

To opt out of marketing emails, click the “Unsubscribe” link in any email or contact us at [email protected]. We will honor all opt-out requests within 10 business days.

Please note: Even if you opt out of marketing emails, we may still send you transactional or service-related communications (such as tour confirmations or placement follow-up) in connection with an active inquiry or placement.

5. Disclosure of Your Personal Information

We may share your Personal Information as described below.

Senior Living Communities and Care Providers

As your referral agent, we share relevant Personal Information — including care needs, financial parameters, geographic preferences, and contact information — with assisted living, memory care, and independent living communities in our referral network. This sharing is necessary to evaluate community fit and initiate contact on your behalf. These communities may contact you directly by phone, email, or mail to discuss their services and availability.

Service Providers

We may share information with third-party vendors who assist us in operating our business, including:

  • Customer relationship management (CRM) platforms
  • Email service providers
  • Appointment scheduling tools
  • Cloud storage and hosting providers
  • Website analytics providers (such as Google Analytics)
  • Advertising platforms (such as Meta/Facebook)

These providers are contractually restricted from using your information for any purpose other than performing services on our behalf.

Legal and Compliance

We may disclose your Personal Information when required by law, subpoena, court order, or government regulation, or when we reasonably believe disclosure is necessary to:

  • Comply with applicable legal obligations
  • Protect the rights, property, or safety of the Companies, our clients, or the public
  • Prevent or investigate fraud, abuse, or illegal activity

Business Transfers

In the event of a merger, acquisition, sale of company assets, or other business combination involving either of the Companies, your Personal Information may be transferred as part of that transaction. We will notify you of any material change in ownership or control that affects how your Personal Information is used.

Aggregated or De-Identified Information

We may share aggregated, anonymized, or de-identified information — which cannot reasonably be used to identify you — with business partners, advertisers, or for industry research purposes.

With Your Consent

We may share your Personal Information with other parties at your direction or with your explicit consent.

We do not sell your Personal Information to data brokers or unaffiliated third-party marketers.

6. Sensitive Health Information

In providing our referral services, we collect detailed health and care-related information about Residents, including medical diagnoses, cognitive status, mobility limitations, behavioral health history, and care needs. We use this information solely for the purpose of identifying appropriate senior living options and facilitating placements.

We treat all health-related information with strict confidentiality. We share it only with senior living communities and care providers in our network to the extent necessary to assess fit and provide our services.

Note: The Senior Placement Helpline, LLC and A Higher Vision Health Group, LLC are not Covered Entities or Business Associates as defined under the Health Insurance Portability and Accountability Act (HIPAA). Accordingly, HIPAA’s specific requirements do not apply to our operations. However, we are committed to handling all health-related information responsibly and apply reasonable confidentiality protections consistent with industry standards.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your Personal Information from unauthorized access, use, disclosure, alteration, or destruction. These measures include secure data storage practices, access controls, and vendor confidentiality requirements.

However, no method of data transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your information.

Florida Information Protection Act (FIPA): In the event of a data breach involving Personal Information of Florida residents, we will comply with FIPA requirements, including notifying affected individuals and, if required, the Florida Attorney General within the timeframes specified by law.

8. Data Retention

We retain your Personal Information for as long as necessary to:

  • Provide our services and maintain our business relationship with you
  • Comply with applicable legal, regulatory, and tax obligations
  • Resolve disputes and enforce our agreements

When your Personal Information is no longer needed for these purposes, we will securely delete or anonymize it.

9. Third-Party Websites and Links

Our Sites may contain links to third-party websites, including senior living community websites, healthcare resources, and social media platforms. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party website you visit before submitting your information.

10. Children

Our Sites and services are intended solely for adults, specifically individuals seeking senior living options for themselves or a family member. We do not knowingly collect Personal Information from individuals under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately at [email protected] and we will promptly delete it.

11. Your Privacy Rights and Choices

Opt Out of Marketing Communications

You may opt out of marketing calls, texts, or emails at any time as described in Section 4 above. Opting out of marketing communications will not affect our ability to send you service-related communications in connection with an active placement inquiry.

Access and Correction

You may request access to the Personal Information we hold about you and ask us to correct any inaccuracies. To make a request, contact us at [email protected].

Deletion

You may request that we delete your Personal Information. We will honor deletion requests subject to our legal obligations and legitimate business needs (such as retaining records of completed placements for regulatory or dispute-resolution purposes).

California Residents — Additional Rights Under the CCPA

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: Request information about the categories and specific pieces of Personal Information we have collected about you in the preceding 12 months, the sources of that information, our business and commercial purposes for collecting it, and the categories of third parties with whom we share it.
  • Right to Delete: Request deletion of the Personal Information we have collected about you, subject to certain legal exceptions.
  • Right to Opt Out of Sale: We do not sell your Personal Information to data brokers. However, our sharing of your contact and care-need information with senior living communities in our referral network may constitute a “sale” under California law. You may request to opt out of such sharing by contacting us at [email protected] or calling 866-253-3463.
  • Right to Non-Discrimination: We will not discriminate against you — including by denying services, charging different prices, or providing a different level of service — for exercising any of your CCPA rights.

To exercise your California rights:

We will verify your identity before processing your request. You may designate an authorized agent to submit a request on your behalf by providing written authorization.

Florida Residents

Florida residents are protected under the Florida Information Protection Act (FIPA). In the event of a security breach involving your Personal Information, we will provide the notifications required by Florida law.

12. Governing Law

This Privacy Policy is governed by the laws of the State of Florida. We comply with applicable federal and state privacy, consumer protection, and telecommunications laws, including the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and the Florida Information Protection Act (FIPA), to the extent they apply to our services.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make material changes, we will update the Effective Date at the top of this policy and may provide additional notice on our homepage.

We encourage you to review this Privacy Policy periodically. Your continued use of our Sites or services following any update constitutes your acceptance of the revised policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your Personal Information, please contact us:

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